Monday, September 18, 2023

disruptive coloration used not to conceal, to advertise

Above An Ambulance Used Effectively in a Wartime Campaign, Decorated Camouflage-Fashion for the Purpose of Attracting Attention. Popular Mechanics (c1919).

CAMOUFLAGE AMBULANCE ADVERTISES “DRIVE” / A striking feature of a wartime “drive” recently conducted in Chicago was an ambulance that had been elaborately decorated camouflage-fashion. Thousands of persons looking down into the city streets saw this truck with its top painted in mottled hues and at once their curiosity was aroused. If the vehicle’s appearance was not strictly in accord with army regulations, it nevertheless served as an excellent advertisement for a good cause.

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