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| Ruth St. Denis in costume (NYPL) |
It's here!
The "Camouflage Gown," last word in elusiveness, has arrived. It Is women's contribution to the war economics of today. and the first example of "Hooverized dress."
No matter what the fashions may be in the future, the "Camouflage Gown" will never be conspicuous by reason of being "out of style." No matter what women wear, no matter what the modes of the future will bring, the "Camouflage gown" will always be en rapport.
For the "Camouflage gown," according to its inventor, will never go out of style! Fashions may come and fashions may go, but the owner of this latest invention in feminine accoutrement will not have to pay the bill. She'll just don the "camouflage"—and laugh at the madly changing modes!
The "Camouflage gown" is not invisible, like a camouflaged cannon or lamp-post or army mule. It is just invisible as to details, color and beside other gowns. In other words, everything about it is inconspicuous—and it never can be singled out as being different from the rest, though it is.
Miss Grace Ripley [later on the faculty at the Rhode Island School of Design] inventor of, the new gown, is a visitor here after having been for some time past in Los Angeles designing tor Ruth St. Denis. Her home is in Boston, whee she is famous as a designer of wonderful costumes. She is at present at the St. Francis in San Francisco on a visit, and has promised several of the new gowns to local society women.
"A gown can be so perfectly proportioned, following ancient lines," she declares, "by modernizing the old Greek costumes, and so perfectly harmonized in color, that it can never grow out of style. I have been experimenting, and have gowns that have been in fashion for years.
"In this day of conservation I have decided to offer this system of gown design as my contribution to the war program. It women dress less—that is, more cheaply—they can save material and money—and my system will do it without losing them any of their beauty."
The "Camouflage Gown," last word in elusiveness, has arrived. It Is women's contribution to the war economics of today. and the first example of "Hooverized dress."
No matter what the fashions may be in the future, the "Camouflage Gown" will never be conspicuous by reason of being "out of style." No matter what women wear, no matter what the modes of the future will bring, the "Camouflage gown" will always be en rapport.
For the "Camouflage gown," according to its inventor, will never go out of style! Fashions may come and fashions may go, but the owner of this latest invention in feminine accoutrement will not have to pay the bill. She'll just don the "camouflage"—and laugh at the madly changing modes!
The "Camouflage gown" is not invisible, like a camouflaged cannon or lamp-post or army mule. It is just invisible as to details, color and beside other gowns. In other words, everything about it is inconspicuous—and it never can be singled out as being different from the rest, though it is.
Miss Grace Ripley [later on the faculty at the Rhode Island School of Design] inventor of, the new gown, is a visitor here after having been for some time past in Los Angeles designing tor Ruth St. Denis. Her home is in Boston, whee she is famous as a designer of wonderful costumes. She is at present at the St. Francis in San Francisco on a visit, and has promised several of the new gowns to local society women.
"A gown can be so perfectly proportioned, following ancient lines," she declares, "by modernizing the old Greek costumes, and so perfectly harmonized in color, that it can never grow out of style. I have been experimenting, and have gowns that have been in fashion for years.
"In this day of conservation I have decided to offer this system of gown design as my contribution to the war program. It women dress less—that is, more cheaply—they can save material and money—and my system will do it without losing them any of their beauty."
RELATED LINKS
Dazzle Camouflage: What is it and how did it work? / Nature, Art, and Camouflage / Art, Women's Rights, and Camouflage / Embedded Figures, Art, and Camouflage / Art, Gestalt, and Camouflage / Optical science meets visual art / Disruption versus dazzle / Chicanery and conspicuousness / Under the big top at Sims' circus
