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Anon, DIET IS GOING OUT, CAMOUFLAGE COMING IN, SAYS MODERN SYSTEM in Omaha Daily Bee (Omaha NE) November 27, 1917, p. 9—
The value of camouflage is spreading like wildfire in all directions, and there is almost nothing you won’t be able to do with it, when it has been throughly applied.
At the style review in Chicago, Mme Le Mar is instructing women how to disguise themselves so that they may have double chins that won’t show. And if you don’t look as if you had a double chin, you might as well have as many as are comfortable. A little science in the way you dress and hold your head will give the optical illusion of a perfect outline at the throat.
Diet is going out. The really modern system is camouflage.
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Dazzle Camouflage: What is it and how did it work? / Nature, Art, and Camouflage / Art, Women's Rights, and Camouflage / Embedded Figures, Art, and Camouflage / Art, Gestalt, and Camouflage / Optical science meets visual art / Disruption versus dazzle / Chicanery and conspicuousness / Under the big top at Sims' circus