Hyde Definition and PenCott™

Hyde Definition: Digital Camouflage Design Solutions is a British firm that specializes in designing camouflage clothing for military, hunting, photography and other purposes. Founded in 2008 by Dom and Rachel Hyde, it released the following year a commercial fabric pattern called PenCott™, so named in tandem homage to two prominent British contributors to World War II camouflage: Roland Penrose (artist) and Hugh B. Cott (zoologist). They have an extensive, interesting website, with a blog, examples of their work, a glossary of terms, and a wonderfully rich selection of links.