Tuesday, December 31, 2019

Huge phonograph is camouflaged delivery car

NEW METHOD FOR DELIVERY Novel Delivery Car Is Built Like Phonograph By R.W. Whiteside in San Bernardino News Vol 45 No 77, April 1, 1918, p. 5—

When a red buzz wagon carrying a huge “phonograph” on the rear end drew up in front of the home of a certain well-known citizen today, said citizen nearly died of heart failure. Also, he locked his checkbook in the safe before he dashed wildly to the door.

“Say,” he shouted to R.W. Whiteside, the driver, “that isn’t the phonograph I bought from you. What do you think I am, a millionaire?”

“Be calm, ladies and gentlemen,” whispered the music man; whereupon he gently unlocked a concealed door in the “phonograph” and drew forth from the open portals a “regular” machine.

“I just deliver them in this other one,” he said.

The camouflage idea was evolved by Whiteside as an advertising stunt. A huge imitation phonograph has been constructed on the rear end of the machine and is used as a delivery compartment for phonographs sold by the Whiteside Music Company on Fourth Street.